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Registering as a college for USA College Day 2025

Join us in London, Friday and Saturday 26-27 September to meet British students at our USA College Day event. 

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Now in its 48th year, USA College Day is the oldest and largest fair of its kind in Europe, attracting visitors from across the UK and up to 120 universities from the US. The event is a collaboration between the US-UK Âé¶¹ÊÓÆµ and EducationUSA. We look forward to warmly welcoming you to London! 

US College day is a great way to reach thousands of prospective UK students at one time. The UK is consistently the top European sender of students to US universities. Over 10,500 British students were enrolled at American universities in 2023-24 and over the last 10 years, the number of UK students studying in the US has increased by 25%.

  • Date: Friday 26 September (16:00 - 19:00) and Saturday 27 September (10:00 - 15:00) 2025
  • Venue: Kensington Conference and Events Centre, London UK
  • Price: 

     

    Early-bird registration fee (30 May): 610 GBP  

    Registration fee (31 May – 22 July): 710 GBP  

    Late registration fee (after 23 July): 780 GBP  

Register - Don’t miss out on this incredible opportunity to recruit within the UK! 

 

Benefits to US HEIs

  • Meet well qualified British students looking to study at undergraduate level at Europe's largest US College Fair.Ìý
  • Promotion to thousands of students, parents and counsellors throughout the UKÌý
  • Your school details included on our website accessed year-roundÌý
  • Opportunity to participate in seminars and boost brand recognition during the event

Who can register?

Priority allocation of places will be given to accredited higher education institutions that are based in the USA. US institutions abroad and short-term programmes are welcome to express their interest in attendingÌýby email toÌýcollegeday@fulbright.org.uk, and will be notified in late summer if spaces are available.

Alumni, current students and/or faculty currently in the UK are welcome to represent their institution if materials and training are supplied.ÌýHowever, we do advise that an admissionsÌýofficer represent the institutionÌýwhere possible.

In all cases, final registration approval will be determined at the discretion of the US-UK Âé¶¹ÊÓÆµÌýand EducationUSA UK.

How do I register my university as an exhibitor?

Just follow these three steps:

  1. To register your university, please complete theÌýonline .
  2. Await approval and invoice fromÌýcollegeday@fulbright.org.uk
  3. Submit your payment to confirm your place at the fair.

This is a very popular fair, so we encourage you to register now to avoid disappointment. We are pleased to offer an affordable price to US universities again this year. UK fairs typically charge £2,000-3,000, but we make every effort to keep to keep this figure down for university exhibitors as we understand the financial and time costs incurred by attending our fair.

*Please note that under GDPR regulations, the US-UK Âé¶¹ÊÓÆµ is unable to share student data with US institutions. It is the responsibility of each institution to connect with interested students during the fair by providing their own mailing list sign up link and sharing this with students directly or by using Strivescan to collect information from interested students. See here for

Don't miss this chance to connect with talented students across Western and Central Europe!

The EducationUSA Western & Central Europe Fairs Fall 2025 offers a unique opportunity for U.S. higher education institutions to connect with prospective students across the EUR region at independently managed fair events in each country. These EducationUSA fair events will take place from September 26 to October 4, 2025, in the United Kingdom (USA College Day London), Spain, Belgium, the Netherlands, Luxembourg, and the Czech Republic.

  • Registration for the additional EducationUSA fair locations will open on May 1 via the .